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Are Web2App funnels allowed? A complete guide to Apple App Store and Google Play compliance

Many developers worry that web2app funnels violate app store policies. This concern stems from a fundamental misunderstanding: Apple and Google regulate in-app commerce, not what happens on your website before users download your app. Here's what the policies actually say.

Product Updates: September 2025

Product Updates

web2wave Becomes Official Meta Business Partner for Web2App Funnels

Boosting Web2App Funnel Revenue with Effective Email Strategies

The Ultimate App Funnel Analysis Guide

Billing for Mobile Apps: How Web-Based Solutions Enhance Flexibility

The Power of Web2App Funnels

The Ultimate Guide to Web-Based Onboarding: Why web2wave is Your Best Choice

Key Onboarding Metrics for Mobile Apps: What You Need to Track and How to Measure Them

Navigating iOS Attribution Challenges

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