I'm excited to share that we've been named a Meta Business Partner. This partnership recognizes our platform's role in web2app funnel solutions and validates the work we've been doing to empower mobile app businesses to drive measurable growth.

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Since we launched in early 2024, our focus has been singular: proving that web2app funnels are the infrastructure for scalable mobile app growth. Our platform enables app teams to move beyond traditional app install campaigns by providing the tools to create seamless, conversion-optimized pathways that guide users from web discovery to mobile app engagement.

What Are Web2App Funnels?

Web2app funnels are a growth tactic that changes how users discover and commit to your mobile app. Instead of clicking an ad and going straight to the app store, users land on a web experience first.

Here's the flow: A user clicks your ad and arrives at a web-based quiz. They answer questions, get personalized results, and see a subscription offer. They pay on the web through Stripe, Paddle, Primer, or other providers at higher margins than in-app purchases. Only after payment do they download the app.

The benefit is straightforward: every install is from someone who's already paid and committed. No more optimizing for install volume and hoping users convert later.

The Data Behind the Approach

Meta's own research validates the web2app funnel methodology.

In their testing, funnel-based strategies showed 176% year-over-year revenue growth and 25% improvements in CPA compared to traditional non-funnel approaches. Meta's testing showed a dramatic shift: between August 2023 and July 2024, funnel share of ad budget grew from 0% to 90% in tested accounts.

This industry data confirms what we've been building toward and reinforces our commitment to empowering apps to achieve similar results.

Our Journey to Partnership

The past year and a half has been about learning what works: how to turn web traffic into real mobile app growth, what fails, and where the opportunities are. This Meta Business Partner status validates that journey.

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What's Next

We're continuing to refine our platform and expand our feature set, including enhanced A/B testing capabilities for quiz flows, paywalls, and subscription offers, along with improved attribution tracking. For mobile app businesses looking to move beyond install volume and focus on quality growth, web2app funnels offer a proven path forward.

About web2wave

We're a no-code platform that empowers mobile app developers and growth teams to create high-converting web2app funnels. Our comprehensive toolkit includes intuitive quiz builders, optimized paywalls, seamless subscription management, AI-powered localization in 40+ languages, full UTM attribution tracking, and deep integrations with leading payment providers. Founded in 2024, we make complex web2app growth strategies accessible to teams of all sizes without requiring extensive development resources.